May 15th, 2011 - Posted by Kate

Keep this one for a Rainy Day

Cute idea from Dutch company Fresh Green Ads and very timely as winter approaches – the RainCampaign!

This example was developed for the travel agency D-reizen. Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN’ appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores. More examples here.

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