Well, I love reading. Especially books, the real ones, made out of paper and ink. This is probably the reason why I have found the idea of giving free books away to capture the attention of potential local customers a great one.
Last Christmas Bookworld, an Australian based company, transformed some bus shelters in Sydney and in Melbourne into bookshelves full of free books for people to help themselves.
Bookworld tried to create more consciousness around the fact that they are local and they offer books at a reasonable price. Even better, they guarantee to beat Amazon price by 10% and offer free and fast delivery across Australia.
If you need more info you can visit their website here