Air Pacific goes back to its roots.
In a bid to bring the airline closer to its Fijian roots and create a greater presence amongst its competitors, Air Pacific has made a return to its original name used over 40 years ago; Fiji Airways.
As part of the re-brand the airline engaged a local artist to create a logo to represent this shift. This will carry meaning for the people of Fiji about their relationship with their islands.
In this short-video, Makereta Matemosi explains how and why she developed this ‘Masi’ inspired logo.