October 9th, 2012 - Posted by Maicol Persiani

Air Pacific will be rebranded with love

Air Pacific goes back to its roots.

In a bid to bring the airline closer to its Fijian roots and create a greater presence amongst its competitors, Air Pacific has made a return to its original name used over 40 years ago; Fiji Airways.

As part of the re-brand the airline engaged a local artist to create a logo to represent this shift. This will carry meaning for the people of Fiji about their relationship with their islands.

In this short-video, Makereta Matemosi explains how and why she developed this ‘Masi’ inspired logo.

For more information visit Fiji Airways website

 

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