Archive for January, 2011

January 16th, 2011 - Posted by Human

$16m in 50 days

Wikipedia raised a staggering $16m in donations in just 50 days, from over 500,000 donors worldwide . And what innovative, super high-tech, ground-breaking marketing technique did they use? A  simple but highly effective banner ad featuring a personal appeal from Wikipedia founder Jimmy Wales. “Wikipedia isn’t anything like a commercial website,” he says in the appeal. “It is […]