Now here’s a great example of community spirit. Too many people are killed or injured on our country roads and the little town of Speed (population 3488) is fed up and wants to do something about it. That’s why they’re going to change the name of their town, Speed, to SpeedKills if more than 10.000 [...]
Ogilvy & Mather Mumbai recently took a different approach to drawing attention to their clients’ (HSBC Bank) environmental initiatives. With a giant aerial photo of a sprawling city underneath a swimming pool, they created a disturbing illusion, raising awareness of global warming and the threat of rising tides.
Wikipedia raised a staggering $16m in donations in just 50 days, from over 500,000 donors worldwide . And what innovative, super high-tech, ground-breaking marketing technique did they use? A simple but highly effective banner ad featuring a personal appeal from Wikipedia founder Jimmy Wales. “Wikipedia isn’t anything like a commercial website,” he says in the appeal. “It is [...]
Flying during the Christmas celebrations is never fun but for passengers aboard Spainair’s midnight flight, some unexpected Christmas cheer made the trip worthwhile. While waiting for luggage, personalised presents for each passenger began circulating on the carousel. The best part about this idea is since they already had their details, it’s so easy to do. [...]
A recent article on Mashable.com really grabbed my attention. A company called Everywhere, used various social media sites to raise money for cancer non-profits and set a new Guinness World Record, while they were at it! The idea was really simple – get people to put #BeatCancer when they were updating facebook, sending tweets or [...]
So I hit a little hamburger stand in West Hollwood (Irv’s Burgers) and as well as a delicious chicken burger, they drew a lovely little picture of me. Talk about making a kid with a hangover feel special. I’ll go back for sure.
Interactive artist, Daniel Rozin uses typically non-reflective materials like wooden blocks and recycled rubbish that together with the magic of high tech machinery, create an amazing take on mirror image reflections. Mesmerising stuff and if you squint, not a bad likeness. www.smoothware.com/danny/