January 16th, 2011 - Posted by Kate

$16m in 50 days

jimmy-wales-appeal[3]

Wikipedia raised a staggering $16m in donations in just 50 days, from over 500,000 donors worldwide . And what innovative, super high-tech, ground-breaking marketing technique did they use? A  simple but highly effective banner ad featuring a personal appeal from Wikipedia founder Jimmy Wales.

“Wikipedia isn’t anything like a commercial website,” he says in the appeal. “It is a community creation, written by volunteers making one entry at a time. You are part of our community. And I’m writing today to ask you to protect and sustain Wikipedia.” Read more here:

Just goes to show, if you’ve really got something worthwhile to say you don’t need to a whole lot of bells and whistles.

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